Taha and Qashou Agriculture Co. was founded in 1979 by Rafat Qashou and his partner the Taha family. It is an Agriculture trade and distribution company located in Amman, Jordan.
The Soud Bin Eid logo uses a traditional Arabic naming structure and bold typography to convey heritage, trust, and luxury.
Design Process
UX STAGE
- Competitor Analysis
- Stockholder Interviews
- User Journeys
- Problem Statement
- Usability Testing
IMPLEMENTATION
- Front-end Development
- Back-end Development
- Collaboration
DEVELOPMENT
- Sketching
- User Flows
- Prototyping
- Iteration
UI DESIGN
- Color Palette
- Typography
- Iconography
- Imagery & Illustration
- High-Fidelity Mockups
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User Experience & Conversions
We identified that the previous user journey was fragmented across multiple disconnected screens. By introducing a “Unified Command Center” dashboard, we eliminated cognitive load and increased engagement. Strategic placements of contextual actions and predictive data visualisations allowed users to make informed decisions 40% faster than the previous iteration.
For a world
changing website
It’s not standard, Or normal.
From the moment agriculture is planted until it is served, our products have gone through the hands of countless individuals who are all remarkable within their field. All critical efforts along the journey result in agriculture that are a sum of choices made with the single goal in mind: how does the final product .
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