SAJDI was established with a vision to deliver innovative engineering solutions. Bringing together expertise and forward-thinking strategies to design and build sustainable infrastructure that serves communities and shapes the future.
The logo communicates modern infrastructure with a human, approachable touch. It balances technical precision (“infra”) with a softer, more fluid identity (the wave-like stroke), which helps avoid the typical rigid feel of engineering brands.
Design Process
UX STAGE
- Competitor Analysis
- Stockholder Interviews
- User Journeys
- Problem Statement
- Usability Testing
IMPLEMENTATION
- Front-end Development
- Back-end Development
- Collaboration
DEVELOPMENT
- Sketching
- User Flows
- Prototyping
- Iteration
UI DESIGN
- Color Palette
- Typography
- Iconography
- Imagery & Illustration
- High-Fidelity Mockups
Montserrat
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User Experience & Conversions
We identified that the previous user journey was fragmented across multiple disconnected screens. By introducing a “Unified Command Center” dashboard, we eliminated cognitive load and increased engagement. Strategic placements of contextual actions and predictive data visualisations allowed users to make informed decisions 40% faster than the previous iteration.
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